The most amazing secret about technology is that it is getting easier and easier all the time as the tools become more powerful, but unless you have kept abreast of these changes you would never know.

I am going to show you how to do some of the simple yet powerful concepts that can help you get your message out there in simply, practical and cost effective tools and strategies. I use tools that are simple to use, easy to learn, and preferably free. 

II will show you will cut through the hype and give you simple, practical steps that you can take home and do yourself, without spending a cent.

What you will learn:

How much does it cost?

The internet - recent trends and principles that you should know about 
-Web 2.0, search engines and how they work, the long tail and why that's a good thing if you are a small business. The intention here is to understand the conext in which your website exists in order to maximises its effectiveness. You will also have a basic working knowledge of how to optimise your web pages for search engines (SEO).

How to create and organise your website content
This critical and often overlooked step can help you add value to your visitors and take the stress out your own website creation process. I will show you what common pages a website site, what goes on them and how to link them all together so the visitors can easily find what they are looking for. We also build on the understanding of SEO and incorporate these principles into the site design.

How to create your website
The technical, hands on nitty gritty of turning your plan in to a published masterpiece. We will cover effective layouts, picture galleries, creating links, inserting pictures, inserting youtube.com video's and creating feedback and enquiry forms. I will demonstrate the practical hands-on application of the principles we learned in the first two sections. We will use a free website and hosting service called weebly.com to create your first website. I will show you how you can use this service to create a free website and then host it for free wit your own domain name. You will need to pay for the domain registration though.

3. How to measure the effectiveness. Stats. What gets measured improves. Once you have your site up you need to know who is seeing it where they came from. I will show you how to create and install your very own Google analytics tracking system so you can keep start seeing where your visitors are coming from and what they are doing on your website.

R 1160– Learn in the morning, practice in the afternoon and build your website before you go home.

Logistics

Session 1 - Webmaster Spills the Beans. 10:00am to 2:30pm.
Theory, background and practical demonstrations.

Lunch

Session 2 - You don leave till it's done. 3-5pm.
This is you get help with the more tricky bits (domain registration for example). This will also be good for you if you are the kind of person that keeps putting things off. My outcome for this second session is that you actually launch a website before you leave. You can of course keep adding to it and refining it, but you need to get your hands dirty right there and then. Its also great if you need to your site up in a hurry.

Costs R1160. Includes tea, coffee, lunch and a CD with all the notes and software you will need. After lunch you get the practical assistance required to get your new site up and going.
Bring your laptop for this one coz you don't leave till its done! 

Book now