Introduction to Internet marketing. This course evolved out of the requests I’ve received from my students on the Webmaster Spills the Beans Course. Although its is fantastic primer for web marking, it is just that. A solid foundation.
Black Arts Volume one takes a deeper look at 2 specific online strategies for taking your website to the next level.So why black arts?

As recently as 200 years ago, people were burned at the stake for implementing knowledge that we teach our kids today in science classes around the world. There is only a small line between heresy and “being ahead of your time.” So what are today’s “Black Arts” and how can you implement some of these “Online Marketing” secrets to boost your businesses profitability?

The truth is, there is no secret, no “Holy Grail”, but that being said, success is easier than you think. You see one of the most appealing aspects of conducting business online is how fast you can test and measure things, see what is working and then build on what works. This ability to implement proven strategies, test and measure, and then OPTIMEMISE, OPTEMISE OPTEMISE! These are the true black arts of the Webmaster! (mwahahaha.....)

What you will learn

Google Analytics and Conversion Tracking
How to see where you are getting traffic from, what people are doing on your site, and how to measure who is actually buying your stuff?

Google AdWords
Advertise to people who are looking for your product or service, at the time that they are actually looking for it, and only pay when they click on your ad! Sound too good to be true? Black arts indeed.

How much does it cost?

R2088 and includes Webmaster Spills the Beans

Logistics

Friday - Webmaster spills the Beans (click here for details...)

Saturday - Webmasters Black Arts:Time: 10am to 5pm.
Pre-requisites: You must have complete the Webmaster spills the beans course in order to do this one. Although I will make the odd exception if you are a web developer or some such, I really would prefer if you did the basics first. It is a good idea to do both back to back
Bring you laptop and internet because this gets quite practical.

Book now